Bailey

Inspired by contemporary shapes, we were interested in experimenting with the way in which round and rectangular shapes coalesce and complement each other, hence the Bailey was born.


The Bailey design demonstrates a perfect balance of form and function; the overall look is delicate whilst the functionality is reassuring and solid. As well as mid-century art, one of our other sources of inspiration was the London Underground logo, dubbed the “roundel”, which employs the same combination of shapes. The logo, first conceptualised in 1905, was originally a blue bar over a red disk; made to make passengers aware of the station name.

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